Free Tool

Customer Retention Rate Calculator

Calculate your retention and churn rate in seconds. See how you compare to SaaS benchmarks.

📐 Formula

((End − New) ÷ Start) × 100

New customers are excluded to measure only existing customer retention.

Retention Rate
84%
Good
Churn Rate
16%
monthly
Customers retained420
Customers churned80
New customers60
RetainedChurned

Find out why customers churn

FeedbackJar captures exit feedback and at-risk signals so you can fix retention problems before they compound.

Frequently Asked Questions

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