Question 1

What are OKRs?

Accepted Answer

OKRs (Objectives and Key Results) are a goal-setting framework used by companies like Google, Spotify, and Airbnb. An Objective is a qualitative, ambitious goal that gives direction. Key Results are 2–5 measurable outcomes that define what success looks like for that objective.

Question 2

What is the difference between an objective and a key result?

Accepted Answer

An Objective answers 'Where do we want to go?' — it's inspirational and directional but not measurable. A Key Result answers 'How will we know we got there?' — it must be a specific, measurable outcome with a target number. Tasks and outputs are not key results; outcomes are.

Question 3

How many OKRs should a team have per quarter?

Accepted Answer

Most high-performing teams use 1–3 objectives per quarter, each with 2–5 key results. More than 3 objectives usually signals a lack of focus. The OKR framework works because it forces prioritization — if everything is a priority, nothing is.

Question 4

What is a good OKR completion rate?

Accepted Answer

The OKR framework, as practiced at Google, targets 70% achievement as the ideal score. Consistently hitting 100% means your objectives were set too conservatively. Consistently scoring below 40% means they were set unrealistically high. The sweet spot is ambitious but attainable.

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